Marketing is about relationships.
Driving Australia's most recognised specialist four-wheel drive brands. The whole stack, built and run in house.
Berrima Diesel Service, since 1956.
Berrima Diesel Service, the long view.
Berrima Diesel Service is our family-owned and operated business, about 100km south of Sydney.
Driving Australia's most recognised specialist four-wheel drive brands. The whole stack, built and run in house.
The role is end-to-end. Brand strategy, website development, social media, content marketing, packaging, customer communications, press relations, and the practical day-to-day of keeping the marketing function humming in a small, busy specialist business. Every part has been built and managed in-house.
What makes this combination unusual is the blend of a formal degree in social marketing and behaviour change with practical execution in a niche industrial market. Academic rigour meets the reality of small business: limited time, clear ROI, real customer relationships.
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Disciplines
Approach
The unifying idea: marketing is about relationships, not noise. In a specialist business with a global reputation, every customer interaction compounds, and the work is less about volume than about getting each touchpoint right. Customer trust is the actual product; the rest is logistics around it.
Social marketing as a discipline frames this nicely. Borrowed from public health and behaviour change, it puts the audience and their context first, then designs interventions (read: campaigns) that move people. That is the lens I apply, whether to a Facebook post or a fifteen-year brand arc.
- Tenure20+ years, ongoing
- Org typeSpecialist family business, NSW
- ChannelsDigital, social, print, TV, in-store
- TrainingB.Psych.Sci. (Social Marketing Major), UoW 2019
- RecognitionWorldwide 4WD community reputation